Hybrid Medical Animation

Science of G | Bicep

Client:

VML / Gatorade Sports Science Institute

Title:

Science of G | Bicep

Description:

Hybrid collaborated with VML (and client) to produce The Science of G, a new Gatorade product line.

Combining live action and 3D animation, we take the viewer on 7 electrifying rides through complex anatomical processes within the body of NFL star Cam Newton.

For this “energy” stop, discover how muscles tap into energy travelling through bloodstream for more fuel.

Each stop informs teen athletes on the demands of competitive sports and brings to life to how Gatorade may benefit athletic performance.

Check out the website here Science of G

Science of G was recognized in the 18^th Annual Webby Awards (Consumer Packaged Goods category).