Powers of Ten
Client:
Little Studios, Inc. / Daiichi Sankyo (Japan)
Title:
Medicine Museum Powers-of-Ten Exhibit
Description:
This exhibit explores the Powers of Ten concept and the relative sizes of the body’s vital components.
Consisting of two huge LCD screens placed vertically, side-by-side, it is one of several animations we created for the Kusuri Medicine Museum (a new exhibit located in Tokyo’s Nihonbashi district) targeted for junior high school level students.
Starting at a view outside the human figure, we zoom into the body in successive orders of magnitude, approaching the heart, pushing into the blood vessel, surging by the RBC’s and into the nucleus of an endothelial cell until we’ve zoomed in all the way into chromosomes and the double helix of DNA.
The interface on the left side is designed to offer viewers a reference point and a guide relevant to each Power of Ten Unit, beginning from a meter, all the way down to a billionth of a meter (10-9).
Best viewed in full-screen mode.
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