Hybrid was selected by Abbott Laboratories and their agency Vox Medica, Inc. to create large-scale tradeshow booth panel artwork. Here are a few examples on the right.
Developed in collaboration with Vox, the 7 panels focused on Abbott’s development of a new cancer-specific, oral selective endothelin-A receptor antagonist.
The project was produced and set up in a way that enabled our clients to select specific scenes from the MOA and re-render them for use at ASCO and other shows.
The artwork was also eventually integrated into their pre-launch materials.
