Excerpt from a 3-minute Mechanism of Action animation that provides insight on inhibition of a protein expressed in normal and malignant B cells.
In this segment, we follow signalling malignant
B cells as they migrate into a lymph node and adhere to stromal cells. We also depict cell signal-blocking and disruption of chemotaxis and adhesion.
For the MOA to work seamlessly with existing visual assets, depicting the blocking of signaling pathways in an iconic and graphic style was key.