Hybrid was selected by Abbott Laboratories and their agency Harrison & Star to create artwork for part of an in-depth focus on the innovation of HUMIRA® and its advancements being made for the treatment of Crohn’s disease.
The challenge here:
Using one main key visual, portray the pathology of Crohn’s disease in the gastrointestinal tract – and feature HUMIRA®
Hybrid developed the last MOA animation and produced and the new, updated MOA.
