Deep in the lungs, we can see the clusters of tiny air sacs — the alveoli — becoming inflamed and filling with pus, making it difficult to breathe.

Pneumonia is an infection of the lungs caused by bacteria, viruses, or even fungi.

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Tagged: alveoli, anatomy, biology, hybrid medical, influenza animation, lung anatomy, lung health, medical animation, medical marketing, medical visualisation, Minneapolis Minnesota, pneumonia, pneumonia animation, pneumonia awareness, Pneumonia Day, pneumonia sucks, pneumonia vaccination, pneumonia vaccine, pulmonary, science, science visuals, scientific animation

The monoclonal antibody has become instrumental for the treatment of multiple myeloma.

In this sequence, monoclonal antibodies are seen targeting CD38, a protein commonly expressed on the surface of cancerous plasma cells.

Activation of the complement system triggers the formation of pores in the cellular membrane, leading to cell death.

A goal for this sequence was to explore a visual approach that resembled a deep sea look & feel, including planktonic soft-bodied organisms and other invertebrate animals that live near the ocean floor.

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Tagged: antibodies, antibody, antigen, biology class, blood cancer, cancer, CD38, CD38 antibodies, hybrid medical, immune system, mAb, medical animation, medical illustration, medical marketing, medical visualization, monoclonal, multiple myeloma, myeloid, pharmaceutical animation, science, science art, science visuals, scientific animation

Segment from a 4-minute animation that explores the pathophysiology of sickle cell disease and the progressive, tissue-damaging effects of chronic hemolysis and anemia.

Our assignment: visually depict several key critical aspects of the SCD story, such as hemoglobin S (HbS) polymerization, red blood cell sickling and tethering, vaso-occlusion, and chronic hemolysis.

Sickled red blood cells promote inflammation, obstruct the vasculature, injure the endothelium, and may lead to ischemic damage in vital organs.

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Tagged: anemia, biology, biomedical communications, biotech, blood flow, HbS polymer formation, HbS polymerization, hemoglobin S, hemolysis, hybrid medical, intravascular hemolysis, medical animation, medical marketing, pharma, SCD damage, scientific animation, sickle cell, sickle cell anemia, sickle cell awareness, sickle cell disease, sickle cell warrior, vascular, vaso-occlusion, visual science

Patient education animations created for WebMD that explore common medications for type 2 diabetes.

Because each treatment works in a unique way, our task was to bring three medications to life, creating an easy-to-understand mechanism of action story for each science story.

The three medications highlighted on the WebMD website: Metformin, Dipeptidyl Peptidase-4 (DPP-4), and SGLT2 Inhibitors. 

These are selected segments from the larger productions.

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Tagged: biology class, diabetes, diabetes 2, diabetes awareness, diabetes community, diabetes life, diabetes prevention, dpp4 inhibitor, hybrid medical, medical animation, medical visualisation, metformin, patient education, science art, science visuals, scientific animation, sglt2 inhibitor, type 2 diabetes, visual effects

Sequence from immersive 1.5-minute 360° animation where we explore the benefits of sleep.

Here within the neural microspace of the brain, we depict the “cleansing system” of the brain: the glymphatic system. 

Just like the rest of your body, the brain accumulates waste. Recent discoveries have shown that cerebral spinal fluid “flushes” debris and metabolic toxins out of the neural microspace during the deep sleep phase. 

We also watch the heart beating (and lungs breathing) inside the chest cavity and discuss the role of sleep in reducing your risk for cardiovascular diseases.

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Tagged: 360 animation, benefits of sleep, biology, biomedical communications, biotech, daytime sleepiness, glymphatic system, healing power of sleep, hybrid medical, importance of sleep, insufficient sleep, medical animation, medical marketing, medical visualization, Minneapolis Minnesota, pharma, poor sleep, science visuals, scientific animation, sleep animation, sleep deprivation, sleep disorders, sleeplessness, WebMD animation

Sequence from project that provides insight on the role aberrant DNA methylation has in the abnormalities responsible for cancer cell growth, especially hematological malignancies such as leukemia, lymphoma, and multiple myeloma.

In this sequence, we begin with a view of “normal” DNA methylation, and then change to a view of hypermethylation underway.

Eventually, decitabine – a hypomethylating agent – can be seen moving into place and blocking DNA methyltransferase (DNMT), leading to the degradation of DNMT and eventual hypomethylation.

Targeting DNA methylation with DNA hypomethylating agents (HMAs) acts to reprogram tumor cells to a more normal-like state.

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Tagged: aberrant DNA methylation patterns, abnormal methylation, biomedical communications, biotech, cancer, cedazuridine, cytidine deaminase, decitabine, DNA, DNA methylation, DNA methyltransferase inhibitors, DNMT degradation, epigenetic cancer therapy, gene expression, genetic mutations, genetics, hematological malignancies, histones, hybrid medical, hypermethylation, hypomethylating agents, hypomethylation, leukemia, medical animation, medical marketing, nucleosome, oncology, scientific animation

1.5-minute animation created for CME event. 

Our assignment included the development of the science story and creation of key events that would inform and educate viewers on the physiologic functions associated with the endocannabinoid system (ECS), the role of CB1 retrograde signaling, as well as the enzymes involved in the degradation of endocannabinoids.

We had the pleasure and honor of collaborating closely with the speaker of this event; she is also noted for her discovery of the CB1 receptor for cannabinoid agonists.

The target audience included neurologists, primary care physicians, and pediatricians.

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Tagged: anandamide, biology, biomedical communications, biotech, cannabinoid animation, cannabis, CB1, CB1 and CB2 receptors, ECS, endocannabinoid system, endocannabinoids, hybrid medical, medical animation, medical marketing, medical visualization, Minneapolis Minnesota, pharma, phytocannabinoids, presynaptic neuron, retrograde signaling, science visuals, scientific animation

Here inside this blood vessel, the circulation of red blood cells is obstructed by sickled red blood cells aggregating, sticking together, and leading to an event known as a vaso-occlusive crisis — a central characteristic of sickle cell disease (SCD)

As we zoom out, we are able to see more damage being done in other microvessels.

Sickled red blood cells promote inflammation, obstruct the vasculature, injure the endothelium, and may lead to ischemic damage in vital organs.

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Tagged: anemia, biology, biomedical communications, biotech, blood flow, cells, HbS polymerization, hemoglobin S, hemolysis, hybrid medical, hybrid medical animation, inflammation, ischemic damage, medical animation, pharma, rbc, red blood cells, SCD damage, scientific animation, sickle cell, sickle cell animation, sickle cell awareness, sickle cell disease, sickle cell warrior, vascular, vaso-occlusion, vessel, visual science

Working closely with local book company Lerner Publishing Group, we developed an augmented reality app geared for student learning. This app includes series Space in Action, Gross Bodies and Creepy Crawlies. All now available in stores.

Take a look!

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Download IOS App >>

Download Android App >>

Tagged: antibodies, antibody, antibody animation, antibody drug conjugate, biology, biopharmaceutical drugs, biotechnology, Biotherapeutic, cancer, cancer immunotherapy, cell biology, drug payload, hybrid medical, hybrid medical animation, immunotherapy, medical animation, Medical science, medical visualisation, medicine, monoclonal, monoclonal antibodies, pharma, science, science art, science visuals, scientific animation, therapeutic, visual science

Watch a chimeric antigen receptor (CAR) sprout from the surface of a genetically re-engineered white blood cell.

A chimeric antigen receptor (CAR) sprouts from the surface of a genetically re-engineered white blood cell.

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Tagged: antigens, biology, biomedical communications, cancer, cancer treatment, car-t cell therapy, gene, hybrid medical animation, Minneapolis Minnesota, visual science

Tagged: hybrid medical animation, medical, promotional reel

Large-scale, interactive installation featuring a beating heart and flow simulation of the body’s circulatory system.

The heartbeat and blood flow respond interactively to visitors in the facility: as more people enter the University Center, the heart rate elevates; as they leave, the heartbeat lowers. 

Created in the visual style of an MRI, the 11-foot-tall, 8-foot-wide installation serves as a living welcome to visitors of the Texas Tech Health Sciences Center.

This animation features a few of the sequences we produced for the final piece, including the particle simulations of blood pressure and flow.

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Tagged: art installation, biology, biotech, blood flow, blood pressure, booth design, booth installation, cardiology, conference, exhibit, healthcare, heart anatomy, heart health, hybrid medical, interactive art, interactive health, interactive media, medical animation, new media, pharma, scientific animation, trade show, tradeshow, tradeshow display, vascular, visual science

2.5 minute animation that explores the multiple factors contributing to joint inflammation in rheumatoid arthritis and the role of IL-6, one of the most abundant multifunctional cytokines in the synovial fluid of patients with RA.

IL-6 is a key driver of articular and systemic manifestations and major player in inflammation, immunity, and disease.

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Tagged: hybrid medical, immunology, medical animation, pharma animation, Rheumatoid arthritis, rheumatoid arthritis awareness, rheumatology, science education, scientific animation

Augmented reality experience and app developed for the support of our client’s autotransfusion system. Developed as a key global training tool for service technicians, equipment service and support team members.

This in-depth AR experience allows the technician to virtually “place” the AutoLog IQ unit in their own space. Interactive callouts and a user interface help the user locate, examine, and disassemble device components, as well as re-assemble the system parts back into place. Imagine the benefits of this app versus having to locate the correct documentation and finding parts from a schematic.

Because the augmented device environment is a virtual mirror of the actual real-life system, this experience offers technicians the ability to take control of their learning process — on their own time, and at their own location. Videos are also available in the app to support the user experience.

A key for this project was to appropriate the system’s detailed CAD data and convert it into a reasonable format suitable for AR and real-time display.

Our role included all aspects, including close collaboration with the client on overall concept and creation of product’s augmented “story,” production of real-time 3D experience & assets, as well as interface design and deployment of app.

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Tagged: AR, AR training tool, augmented reality, CAD data to AR, immersion, medical device

Video capture of augmented reality app experience that highlights the features and benefits of our client’s innovative transcatheter pulmonary valve therapy device.

Our role included all aspects, including close collaboration with the client on overall concept and creation of product’s augmented “story,” production of real-time 3D experience & assets, as well as interface design and deployment of app.

Working closely with our client, we created an experience that provides the user with first-hand interaction of the device, as well as the ability to explore key features & benefits using a custom user interface design.

Frustrated by the limitations and prohibitive nature of taking prototypes and products on the road, our client is thrilled to now have an effective, high-quality augmented reality experience for use at various shows and events. Having the ability to instantly point out features and benefits using a self-contained AR device is a huge advantage.

Thanks to the immediacy, immersion, and presence that augmented reality provides, the advantages of leveraging the experience for patient education are amazing as well.

While AR and VR appear to be gaining ground in the areas of gaming and social media, healthcare and medical device industries are also beginning to realize their tremendous potential as well.

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Tagged: AR, augmented reality, cardiology, extended reality, immersion, medical device, mixed reality

AnatomyAR+ augmented reality app for #MERGECube, available on MERGE Miniverse.

We made this video for our augmented reality app; featuring the most thoughtful (yet tough!) critics we could find. We are currently working on some updates and enhancements.

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Tagged: AR, ARVRinEDU, augmented reality, biology, ed tech, extended reality, kids in AR, MERGE Cube, mixed reality, science education, science visuals, VR, XR

A breach in the skin (from a catheter) has led to an invasion of the bloodstream and profuse growth of the fungus.

Animation created for a closer look at Candida auris — the first identified multidrug-resistant fungus. Injury to cutaneous barriers by catheters allows yeast and fungi to invade deeper structures and enter the bloodstream.

We are honored and thrilled to have this artwork featured on the cover of this year’s Medical Illustration Sourcebook (30th ed).

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Tagged: candida auris, candida infection, candidemia, candidiasis, drug resistant, fungal infection, fungus, hybrid medical, hyphae, medical animation, MedIllSB, microbiology, mycology, science art, science visuals

Micro-landscape view of respiratory cells, an accumulating layer of mucus, and Bordetella pertussis bacteria releasing toxins.

A coughing event is occurring here, displacing mucus, the bacteria, and debris.

Also known as whooping cough, pertussis is a highly contagious airborne disease that spreads simply through the coughs and sneezes of an infected person.

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Tagged: biology, bordetella pertussis bacteria, hybrid medical, microbiology, mucus, respiratory cells, science visuals, scientific animation, whooping cough

One of a few sequences we produced for the film “Burden of Genius.”

This documentary explores the life of Dr. Thomas Starzl, a man many call the greatest surgeon of the 20th century and “the father of modern transplantation.”

In 1967, Dr. Starzl stunned the world with the first successful liver transplantation.

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Tagged: biology, documentary, heart, hybrid medical, liver, liver transplant, medical animation, organ transplant, science visuals, transplant, transplant survivor, visual effects