Hybrid animation is most valuable for communicating
• complex or novel mechanism of drug/device action (MOA)
• unfamiliar disease pathophysiology
• product advantages that are difficult to visualize
• 3D stereoscopic animation
• medical devices
• medical education

Hybrid animation is most often utilized to
• launch a new product
• enhance a CME program
• train sales representatives
• educate physicians and patients
• increase brand awareness
• persuade investors
• inform media

Uses & Applications
• iPhone and iPad
• CD & DVD leave-behinds
• trade show media
• PowerPoint presentations
• Interactive applications
• broadcast video
• website graphics
• print advertising & brochures
• interactive educational programs