Back to Basics With Cannabinoids: Endocannabinoids vs Phytocannabinoids
Description:
1.5-minute animation created for CME event.
Our assignment included the development of the science story and creation of key events that would inform and educate viewers on the physiologic functions associated with the endocannabinoid system (ECS), the role of CB1 retrograde signaling, as well as the enzymes involved in the degradation of endocannabinoids.
We had the pleasure and honor of collaborating closely with the speaker of this event; she is also noted for her discovery of the CB1 receptor for cannabinoid agonists.
The target audience included neurologists, primary care physicians, and pediatricians.
