Some look & feel explorations developed for 5-minute MOA that provides insight for a monoclonal antibody (mAb) designed to induce programmed tumor cell death (apoptosis) and immunomodulatory activity.
With a color palette in mind, our overall visual approach was to create a science story with a direct, optimistic, and energetic tone – using clean, bright backgrounds and vibrant colors.
We collaborated closely with our client and created a few approaches for them.
