Procedure animation for inflatable penile implant (penile prosthesis).
Our job was to try and match the sensitive nature of erectile dysfunction with an appropriate look & feel that would be patient friendly and approachable. Most animations dealing with this kind of product are too visceral and scare potential clients away from considering the procedure.
To show that this device is custom-fit and surgically placed into a penis to produce a natural-looking and natural-feeling erection, we had to successfully depict both the device and relevant anatomy in a clean, clear and sophisticated manner.
